Selling with Facebook
What is Facebook and how can it help you sell Real Estate (or anything else, for that matter)?
Facebook is a form of social media, and for marketing purposes, probably the most important one, because nearly 2 billion people a month use it. Winnow that down to people looking to purchase real estate (or whatever your business is), and it’s still a huge prospective audience. Your goal is to reach a targeted audience that will buy from you.
How do you reach them using Facebook? Two ways—marketing and advertising. The purpose? To drive traffic to your website!
Facebook Marketing determines an overall campaign and establishes goals. Who do you want to reach? (Your target market.) How will you reach them? (Facebook ad on your Facebook Business Page.) What do you want them to do once you have their attention? (Your call to action, in this case, send them to a ‘landing page’ on our website.) Why that call to action? To get the page visitor to the website where they will complete a form with information you can use to add them to your email database).
Facebook advertising is a specific set of tools used to meet a marketing goal. Generally this would include a Facebook Business Page and Facebook Ads (usually, but not necessarily, placed on the business page). Like any other marketing tool you use, the purpose of Facebook Advertising is to generate positive activity that will fulfill your marketing goals. Facebook advertising should drive page visitors to your website where they complete a task outlined in your marketing goals.
The sole purpose of a Facebook Business Page is to drive traffic to your website! And the sole purpose of your Facebook ads is to get them to a website page where they will do something that loads them into your sales database—a captured, target market!
Learn how to do this in our Facebook Marketing Class. We will have a helpful handout to take home, give you tips, show a video, and practice making a page and building an ad. We’ll also discuss what NOT to do in Facebook Marketing. (You need to bring a laptop. We do not build pages on a phone or a tablet. Sorry!)