Virtual Reality (VR)
Many consumers — especially millennial buyers and sellers — have come to expect the VR and 3-D video experiences. Sotheby’s International Realty, in partnership with Matterport, recently introduced 3-D and VR tours online. According to a report on CNBC, as VR continues to grow, it could completely change how we market real estate. Learn more here.
Are you thinking about advertising with video on Facebook? “Facebook is now a leading video platform and the only major YouTube competitor. Up 200 percent from 2015, Facebook serves 8 billion views per day, and people watch 100 million hours of video per day. People love watching videos. Considering that 1.18 billion people use Facebook daily, this creates an unprecedented opportunity for marketers to get their video content in front of potential customers.
Earlier this year, Mark Zuckerberg laid out his ‘video first’ strategy. “We see a world that is video first, with video at the heart of all of our apps and services,” says Zuckerberg. Facebook, which recently outperformed analysts’ expectations by 55% in a single quarter, is on track to generate 22 billion dollars, largely due to mobile ad revenue in 2016.” [TechSmith® Blog]
It’s all about data—collecting it, using it to identiy and target a market—in your case, buyers and sellers. Facebool ads are only one of othe ways to retrieve such data, With more than 1 billion people logging in daily and sharing bits and pieces about their lives, Facebook is a gold mine of data for real estate professionals to help connect with people when they are gearing up for a move. In fact, Facebook allows advertisers to target consumers by categories such as “likely to move” and “For Sale by Owner.” The days of arbitrarily mailing postcards to people who may not be in the market to buy or sell are long over. Now you and your agents can use big data to directly find the ideal client. And it’s affordable — an ad can cost as little as $1 to $5 per day. [realtormag.realtor.org.]
So why are advertisers depending on Facebook video advertising? TechSmith.com
VIDEO: Facebook Marketing Tips: How To Find Proven Content Ideas For Your Facebook Page
This UTube site will also lead you to numerous tutorials on using Facebook and video marketing.
5 Things Your Video Marketing Strategy Should Include – Forbes
Feb 4, 2015 … This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. www.forbes.com
Why online video is the future of content marketing
“Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential. . .Video is the future of content marketing.” www.theguardian.com
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.
White paper: Cisco VNI Forecast and Methodology, 2015-2020 cisco.com
Google Video Marketing. You will find a lot more on this important topic. Facebook isn’t the only game in town, although it’s definitely the leader.